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To Whom It May
Concern |
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As
you may be aware, the last Census findings show Hispanics are
one of the fastest growing populations in the United States. The
St. Louis Metropolitan Area is no different. In fact, the number
of Hispanics in the region continues to grow at a significant
pace. It has been stated that we, Hispanics, are merely a
“sleeping giant” on the verge of waking up. However, this
so-called “giant” is not necessarily waking from a state of
lethargy, nor is it now visible to the rest simply because of
its size. In effect, the Hispanic “giant” has opened its eyes
and brings forth a legacy of values, customs, and traditions. It
plays a role in cultural, social, and artistic matters, and
makes its presence felt extensively in politics, our national
economy, society, and sports. |
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In
light of this, we believe that the Hispanic community of St.
Louis deserves a written publication that will assist in
strengthening its efforts and dreams. |
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Our
Goal |
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We
strongly believe that communication is fundamental to the
success and evolution of society. In the same spirit, Red
Latina (“Latin Network”) is a newspaper designed
specifically to serve the Hispanic community of St. Louis,
contributing to its economic, political, and social development
and integration. |
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Main Objectives
of RED LATINA |
To establish contact and develop a network
including various individuals, groups, businesses,
organizations, and institutions of Hispanic origin (and
non-Hispanic but also serving the Hispanic community) within
the St. Louis Metropolitan Area.
To serve as a means of expression and
manifestation to the community, allowing for the free exchange
of ideas.
To inform the public of all important Hispanic
events at the local level, as well as those of international
scope which involve the Hispanic community.
To nurture the education of the community as a
whole by creating an awareness of the values, traditions, and
cultures of the various Hispanic nations.
To support the development and growth of all
Hispanic businesses through the advertisement of these
establishments and their employment opportunities.
In advance, we wish to express our gratitude
for your interest in RED LATINA. We take this
opportunity to send our kindest regards.
Thank you for your interest in Red Latina
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DEMOGRAPHY HISPANIC COMMUNITY INFORMATION |
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The estimated Spanish speaking population in St. Louis
Metropolitan area exceeds 200,000. The entire state reaches
462,973. An estimated $2.7 Billion yearly contribution to
Missouri economy.
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ST. LOUIS AREA HISPANIC
RETAIL SALES ESTIMATES FOR 2008 |
| Food $ 30,000,000 |
Gasoline & Car repairs $
15,000,000 |
| Eating & Drinking $
15,000,000 |
Money Transfers $ 9,000,000 |
| General Merchandise $
10,000,000 |
Travel (bus & Plane) $
10,000,000 |
| Apparel & Accessories $
13,000,000 |
Housing $ 25,000,000 |
| Furniture / Appliances $
6,000,000 |
Others $ 4,000,000 |
| Automotive Dealers $
27,000,000 |
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DISTRIBUTION |
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Estimated 23% Hispanics live in the
metropolitan St. Louis area
and 77% live in points east,
Northwest and South of City Area. |
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AGE DISTRIBUTION |
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Children (ages
1-11) 10% |
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Teens (ages
12-17) 20% |
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Adults (ages 18
and over) 70% |
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RATIO BY GENDER
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Male 65%,
Female 35% |
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PROMINENT AREAS
OF EMPLOYMENT |
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Ethnic
restaurants, tortilla factories, supermarkets, Construction
and lawn services, textile, carpet and food processing
plants, Professional services, wholesale distribution,
Information technologies and related fields |
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GROWTH RATE |
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Increase in population by 1057%
reported in some areas
from 1987 – 1997 |
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COMPREHENSION OF ENGLISH LANGUAGE |
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Total comprehension 9%,
basic comprehension 21% and little or no comprehension 70%. |
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PERCENTAGE OF POPULATION BY COUNTY |
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East St. Louis area
(Illinois) 60,690 20.5% |
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St. Charles 52,901 18.8% |
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St. Louis County (North)
50,941 17.2% |
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City of St. Louis 42,640
14.4% |
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South County 37,825 12.7% |
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Fenton to Farmington 24,999
8.5% |
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Other areas close counties
26,285 8.8% |
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DISTRIBUTION BY COUNTRY OF ORIGIN |
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México 74%, Puerto Rico 5%, Cuba 3%, Colombia 2% |
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Central América 9%, South América 8% |
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ADVERTISING RATES |
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SECTIONS |
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Local
News, International, Finance & Business, Opinion, Health,
Food & Cuisine, Cultural, Coming events in St. Louis,
Society, Sports, Arts & Entertainments, Celebrations &
Parties, Games & Leisure, Classified (employment
opportunity). |
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Frequency: Quarterly (Day 1º and
15th of each month). |
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Format: 10 ” X 13" |
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Circulation:15,000 Twice a Month
Issues |
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Distribution: Free publication; St.
Louis Metropolitan and |
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Surrounding Areas (Illinois) |
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(From Cape Girardeau Missouri until
Beardstown Illinois) |
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* The following
are net prices
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FLYERS
If you wish to insert
flyers in the newspaper, per every 1,000 the cost
will be $110
You must
provide copies 4 days before the publication day.
GUIA
DE RECURSOS HISPANOS
Page 2 on Red Latina
Newspaper
Your
business name, address and phone number will be included on
this
section
during 24 editions for only $150 a year.
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DIRECTORY RATES |
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C O L O
R |
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Description |
Size |
Open /
Price per issue |
4x
/ Price per issue
5% OFF |
6x
/ Price per issue
10% OFF |
12x
/ Price per issue
20% OFF |
24x
/ Price
per issue
30% OFF |
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Full Front Page |
10" X 10.5” |
$ 1,972 |
$ 1,873 |
$ 1,775 |
$ 1,577 |
$ 1,380 |
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½ Front
Page |
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10" x 5.2” /
Horizontal |
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5" x 10.5” /
Vertical |
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$
1,095 |
$1,041 |
$ 986 |
$ 876 |
$ 767 |
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¼ Back
Page |
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2.5" x 13” Vertical |
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5" x 6.5” Vertical |
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10" x 3.2”
Horizontal |
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$ 535 |
$482 |
$454 |
$428 |
$375 |
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¼ Front
Page |
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10" x 2.5” /
Horizontal |
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5" x 5.2” /
Vertical |
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$ 674
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$ 639 |
$ 606 |
$ 539 |
$ 471 |
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Full Back
Page |
10" X 14” |
$ 1,460 |
$ 1,387 |
$ 1,305 |
$ 1,168 |
$ 1,021 |
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½ Back Page |
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10" x 7” /
Horizontal |
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5" x 14” /
Vertical |
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$ 876 |
$ 832 |
$ 752 |
$ 700 |
$ 614 |
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Full Inside
Page |
10" X 13” |
$ 1,241 |
$ 1,179 |
$ 1,118 |
$ 992 |
$ 869 |
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½ Inside
Page |
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10" x
6.5” / Horizontal |
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5" x 13” / Vertical |
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$ 729 |
$ 694 |
$ 657 |
$ 584 |
$ 511 |
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¼ Inside
Page |
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2.5" x 13” / Vertical |
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5" x 6.5” / Vertical |
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10" x 3.2” /
Horizontal |
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$ 408 |
$ 388 |
$ 368 |
$ 328 |
$ 286 |
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Description |
Size |
Open /
Price per issue |
4x
/ Price per issue
5% OFF |
6x
/ Price per issue
10% OFF |
12x
/ Price per issue
20% OFF |
24x
/ Price per issue
30% OFF |
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Full Inside Page |
10" X 13” |
$ 803 |
$ 763 |
$ 723 |
$ 643 |
$ 562 |
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½
Inside Page |
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10" x
6.5” / Horizontal |
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5" x 13” / Vertical |
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$ 555 |
$ 528 |
$ 499 |
$ 445 |
$ 388 |
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1/3
Inside Page |
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10" x
4.4” /
Horizontal |
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5" x
8.8” / Vertical |
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3.2"
x
13”
/ Vertical |
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$ 452 |
$ 430 |
$ 407 |
$ 362 |
$ 316 |
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¼ Inside
Page |
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2.5" x 13” / Vertical |
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5" x 6.5” / Vertical |
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10" x 3.2” /
Horizontal |
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$ 350 |
$ 333 |
$ 314 |
$ 280 |
$ 246 |
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1/6 Inside
Page |
10" x
2.2 ” / Horizontal
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5" x
4.4 ” / Horizontal |
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3.2" x 6.5 ” / Vertical |
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$ 248 |
$ 235 |
$ 223 |
$ 199 |
$ 174 |
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1/8 Inside
Page
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5" x
3.4” / Horizontal |
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2.5" x 6.8 ” / Vertical |
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$ 204 |
$ 194 |
$ 184 |
$ 166 |
$ 143 |
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1/12 Inside
Page |
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5" x
2.3” / Horizontal |
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3.4" x 3.5 ” / Vertical |
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$ 145 |
$ 139 |
$ 131 |
$ 116 |
$ 102 |
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1/16 Inside Page (Business Card) |
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5" x
1.6” / Horizontal |
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2.5" x 3.8” / Vertical |
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$ 110 |
$ 104 |
$ 99 |
$ 88 |
$ 77 |
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1/32 Inside
Page |
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2.5" x
1.6" / Horizontal |
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1.6" x 2.5” / Vertical |
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$ 57 |
$ 53.5 |
$ 51 |
$ 45 |
$ 40 |
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1/48 Inside
Page |
1.5" x 1.5" |
$ 30 |
$ 28 |
$ 26 |
$ 24 |
$ 22 |
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Classified
1/64 Page |
1.75" x 1" |
$ 15 |
$ 14 |
$ 13 |
$ 12 |
$ 11 |
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¨
The special
size of your color ads will be negotiated |
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Subscriptions $45.00 per year (24 Issues) |
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All
agreements will be in writing. |
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If you wish
the translation English - Spanish or vice versa,
the price will be
increased. |
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We offer
assistance in the design and location of your ads. |
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¨
The special
size of your ads will be negotiated. |
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¨
If you wish
to insert flyers in the newspaper,
per each 1000, the
cost will be |
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$110. (You
must provide copies). |
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Color is unavailable on certain pages |
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To submit artwork or logo via email:
info@redlatinastl.com |
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Fax classified advertising text to 314-772-8099. |
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We offer
assistance in the design and location of your ads. |
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The dead
line for the ad will be 4 days before Publication day. |
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“Gracias”
for your interest in Red Latina, we will be glad to help
you with your
business.
Should you have any further questions, please contact us. |
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Programación
en español todos los días |
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HISPANIC RADIO IN ST. LOUIS METROPOLITAN AREA |
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Every Saturday from 2:00p.m. to
10:00 p.m. on 770 a.m. WEB |
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Monday to Friday from 4:00 p.m.
to 10:00 p.m. |
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RADIO SPOT RATES
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30 SECOND RADIO SPOT |
$20.00 PER RUN. (Produced or provided) |
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60 SECOND RADIO SPOT |
$35.00 PER RUN. (Produced or provided) |
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10 SECOND BILLBOARD
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$15.00 PER RUN. (Produced or provided) |
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LIVE MENTION |
$40.00 PER RUN |
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** CELEBRITY TESTIMONIAL |
$60.00 PER RUN |
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TALENT FEE |
$75.00 PER HOUR |
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** This is a personal accounting by the Host
of that program that will
last at least 60 seconds. |
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MINIMUM RADIO SPOT RUN 10
SPOTS PER WEEK |
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MINIMUM BILLBOARD
ANNOUNCEMENT 20 SPOTS PER WEEK |
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Quarterly
SAVER Package 12 week commitment (minimum) |
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10 – 30”
seconds spots per week, 4 – 10” sec. Billboards per
Saturday, First radio production of spot is Free. $2,400.00 |
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ALL
CONTRACTS MUST BE SIGNED AND A DOWN PAYMENT MUST BE
MADE
PRIOR TO AIRTIME. |
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PLEASE PLAN
ACCORDINGLY FOR QUICK PROCESSING. |
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For purchase call Cecilia 314-330-0454 |
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