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Why Design is Only 20% of the Win
I'm looking at ConversionRate.Store's services. They seem to put a huge emphasis on 'Research' and 'Data Analysis' before they even mention design. Is it worth the lead time, or should I just hire a fast UX designer?
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It depends on what you’re trying to fix. A fast UX designer can quickly improve the visual side of the site, but that doesn’t always translate into higher conversions. CRO teams emphasize research because they’re trying to understand why users aren’t converting—looking at analytics, user behavior, funnel drop-offs, and testing hypotheses before touching the design.
That process can take longer, but it often leads to more measurable improvements. Services like conversionrate.store/conversion-rate-optimization-services focus on solving real conversion problems first, then designing around those insights. If your goal is better aesthetics, hire a designer. If your goal is revenue growth, the research-first approach usually pays off.